29 Critical Questions to Ask a Realtor® Before You List—Part Four

16. “What will you do to keep me informed?”
Do you want weekly, daily or hourly reports from your agent? Are you comfortable with letters and phone calls, or do you want to discuss matters in person? Determine how much communication you want, then find an agent who will give you the attention and time you deserve.

17. “What listing price do you recommend for my home and what is that price based on?”
Pricing your home is the most critical step to selling it, and you should choose a Realtor® who has the knowledge to price your home wisely. Here are some things to keep in mind:

DON’T go with a “yes man” who will promise a high price in order to get your listing—your home may languish on the market.

DON’T let an agent talk you into a low price that is designed to sell your house as fast as possible.

DO have each agent justify the price through comparable properties and facts about the market.

The selling price should attract prospective buyers to your home, get you top dollar in the current market and reflect the condition of your house. Be realistic—a good Realtor® will be honest with you about the value of your home and have the cold hard facts to justify that value—both to you and to prospective buyers.

18. “Can you provide me with further resources I may need?”
Most agents work with a team of professionals in many fields including title, escrow, mortgage, home inspection, etc. While you are not obligated to work with an agent’s team, often you may find it is the optimum way to go. The best agents have built strong relationships with their teams and can often get expedient service or be able to “cash in a favor” for your transaction, should a crunch or problem arise.

19. “Can you give me some references from other clients you have worked with?”
Don’t be afraid to ask for references. This is not confidential information, even though many sellers would never think to ask for it. Real estate transactions are a matter of public record; you could also go down to the courthouse and compile a list for yourself.

However, any agent who provides good service and is proud of his or her work will be happy to provide references. If possible, contact a few of these references directly. Check to see how well the situations described by these previous clients fit your situation, particularly if you have a complex transaction or a special circumstance that requires specific expertise.

20. “What does the listing agreement entail?”
Have the agent go over every detail of the listing agreement with you before you ever sign it. This is a legally binding document and your agent should be open and up front with you about what you’re singing. Make sure you know what each portion means and be aware of what the contract will legally obligate you and the agent to do.

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